Unwrap the Story
"Que-Sarap, Sio-Linamnam"
RoukaBliss & Fil. is a culturally inspired food brand that celebrates the fusion of Filipino and Mexican cuisine. Rooted in the Filipino culinary heritage and inspired by the Finnish word “Rouka” meaning “food,” our name reflects our goal to deliver joyful, memorable dining experiences. Our flagship product, QuesaSioWrap, combines traditional Filipino viands and desserts with the familiar comfort of siomai and quesadillas, offering innovative flavor combinations like Adobo, Kare-Kare, Sisig, Pastillas, and Ube Sapin-Sapin. We are committed to serving high-quality, affordable, and sustainable meals while promoting Filipino food culture both locally and globally. With creativity, community involvement, and a focus on customer satisfaction, we aim to become a culinary destination known for delicious, one-of-a-kind food that brings people together.
MISSION
To provide an affordable, delicious, and convenient dining experience that celebrates Filipino culinary traditions. We are dedicated to using quality ingredients, supporting local suppliers, and delivering exceptional service to delight our customers while promoting Filipino food culture on a global scale.
VISION
To lead the food industry with fresh and innovative takes on beloved Filipino classics, while preserving their authentic flavors and high-quality standards. We aspire to celebrate Filipino culture, empower local communities, and share the joy of our culinary heritage with the world—one flavorful bite at a time.
